Create Customer PersonasĬreating customer personas is so important to any successful business and marketing strategy. Let's go over a few specific ways you can use Facebook Audience Insights.
You can go there to access information that can help you build out customer personas, identify relevant pages your customers visit and engage with and generally learn more about your target customers helping to refine your marketing efforts and achieve better results. Facebook Audience Insights is like a playground for marketers.
#Facebook audience insights free#
There are many tools including third party research, data and monitoring companies and platforms that can be used to acquire information to support business and marketing strategies, but many of them can cost a pretty penny.įacebook Audience Insights is free and serves as a great tool to do some initial digging, glean awareness and apply findings to strengthen brand engagement efforts. Having a deep understanding of your target user personas and potential customer personas can influence many facets of your business from product development to packaging and pricing, to customer service and the success of entire marketing campaigns - ultimately all impacting your bottom line. The more you know about your customer the better.